Difference between revisions of "John Longhurst"

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John Longhurst

John Longhurst has over 25 years experience in communications with non-profit organizations. He has worked as Associate Editor of the Mennonite Brethren Herald; directed communications for Mennonite Central Committee (MCC) Canada and Mennonite Economic Development Associates (MEDA); and as founder and editor of the Dallas (Texas) Peace Times.

John is author of the book Making the News: An Essential Guide to Media Relations (Novalis, 2006). He regularly conducts workshops on media relations for non-profit groups. In 1998 he helped organize Canada’s first national conference on how the media covers faith called the Faith and the Media Conference, and helped found Canada’s Centre for Faith and the Media.

John is a Faith Page columnist for the Winnipeg Free Press, ChristianWeek (Manitoba) and the Mennonite Weekly Review, and also writes regularly for various church-related publications. He is also Associate Editor of Canadian Railway Modeller.

John has a Bachelor of Religious Studies from MBBC and a BA from the University of Winnipeg.

Source: http://www.cmu.ca/comm_marketing.html

The first line of the introduction to John Longhurst's book Making the News: An Essential Guide for Effective Media Relations should be an invitation to every church communication director, media co-ordinator, television and radio evangelizer and blogger to pick up a copy of the book immediately. It reads: "Those of us who work for non-profit organizations are faced with a never-ending challenge: how to tell the largest number of people about our events, programs and issues for the least amount of money."

The most interesting aspect of "Rapid Development" may be his comments on communication within and by the church. After citing a number of other statements and documents on public opinion in the church, the letter states: "Communication both within the church community and between the church and the world at large requires openness and new approach toward facing questions regarding the world of media. This communication must tend toward a constructive dialogue, so as to promote a correctly informed and discerning public opinion within the Christian community."

Source: http://www.christianity.ca/church/leadership/2006/11.000.html