Q Score

Today is Monday December 23, 2024 in Canada. This is the day that the Lord has made; we will rejoice and be glad in it. (Psalm 118:24) David Spencer's Media Spin Canada provides information on: associations in media, a glossary, music, Media new media, photography, publishing, radio, television, video and Resources web resources. David M.R.D. Spencer's founding and work with ChristianMedia.ca between 1999 to 2008. Read the interview with David . To connect with Canadian Christians working and volunteering in arts, media and music, publishing and writing go here . < Home | Associations | Categories | Glossary | Media Workers | New | Popular | Search A B C D E F G H I J K L M N O P Q R S T U V W X Y Z The Q Score is a way to measure the familiarity and appeal of a brand, company, celebrity, cartoon character or television show. The higher the Q Score, the more well-known and well thought of the item or person being scored is. The Q Score is primarily used by the marketing, advertising and public relations industries. Sometimes the term Q score is used in popular discussions of a person or product’s overall fame, popularity, or likeability. Other popular synonyms include Q rating, Q factor, or simply Q. The Q Score was developed in 1963 by Marketing Evaluations, Inc., a United States company based in Manhasset, New York. To calculate someone or something’s Q Score, Marketing Evaluations surveys a panel of US consumer households about their awareness and opinion of that person or thing. The Q Score is influenced by both people’s familiarity with the subject and their favorability toward it. Q Scores are calculated for the population as a whole as well as for demographic groups such as age, sex, income or education level. Marketing Evaluations claims that the Q Score is more valuable to marketers than other popularity measurements such as the Nielsen Ratings because Q Scores indicate not only how many people are aware of or watch a product, but how those people feel about the product. A well-liked television show, for example, may be worth more as a commercial venue to an advertiser than a higher-rated show that people don’t like as much. http://en.wikipedia.org/wiki/Q_Score Marketing Evaluations' Q Scores For the past 40 years, Marketing Evaluations' Q Scores have provided clients with data to aid in their marketing, advertising and media efforts. In addition to delivering reliable and consistent data, we offer our thoughts, observations, ideas and interpretations in order to help clients make the most informed decisions possible. http://www.qscores.com/