Fresh I.E.

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Who is Fresh I.E.?

Fresh I.E. is a Grammy nominated Christian hip-hop artist from [[Winnipeg], MB. He spreads his positive testimony through tight-beats and skills on the mic.


The sight of a blind man changed Rob Wilson a.k.a. Fresh I.E.’s life forever. This blind man was standing in a busy street by himself and pulled out of harms way by Fresh I.E. Later that day, the same man was discovered sleeping on this Rap Apostle’s steps. At this point, Fresh I.E. had sunk deep into crime and substance abuse. So, how did the blind man find him? No one knows, but Fresh I.E. recognized this as a sign from God to show that he was walking blind and headed for disaster.

He took this sign from God and changed his life. He started attending the Prayermobile Children's Mission in the North End of Winnipeg where he volunteered. Today he is one of the Youth Leaders at an inner city ministry called Living Bible Explorers (LBE). As the Leader and Founder of a nation wide ministry, Life Inc. (Resurrection and Life) Fresh I.E. presents the youth everywhere with a realistic and positive outlook on life, all done through the music that he creates and produces.

Fresh I.E. has always loved hip-hop and started out with groups like the Rascalz and Swollen Members in Vancouver. Now his music takes a different route with a fusion of dark bass lines, uplifting themes, experimental sounds, and lyrics that make you press rewind – Fresh I.E. is an emcee ahead of his time.

His singles "Life" and "Alright" have made differences in people’s life and has had crossover success with rotation on Hot AC station, Q-94FM in Winnipeg. He has also charted on the CHR charts at #2 (Christian Hit Radio), and attained distribution in Canada with CMC (Christian Marketing Canada) to accompany his U.S. label S.O.A.R. (Sound of America Records).

With a Grammy nomination for the album, Red Letterz, Fresh I.E.’s career has hit a peak, not ready to plateau. Gearing up for a new album before Christmas, Fresh I.E. has been busy opening up for acts such as P.O.D, Wise and Knights of the Realm, L.G. and The Grits. He has also been featured on the V2Live Tours, The Great White North Super Tour for Slyngshot Records and headlining his own cross-country tour, the "Truth Is Fall’n in the Streets."



January 2004 www.christiancurrent.com Manitoba Edition

Local rapper heads to Grammy awards

WINNIPEG – Rob Wilson, otherwise known as Fresh I.E., is going to the prestigious Grammy Awards this year, nominated in the rock gospel category for his fourth album, Red Letterz. Wilson, 31, received the news just before Christmas. "It's going to be hard to swallow the fact that I'm gonna be at the Grammy's!" The Winnipeg hip-hop artist told CC Manitoba. "If I get the chance to say anything, it would be that God loves us and wants us to come unto Him." As well as being involved musically, Wilson works as a youth leader at Living Bible Explorers in Winnipeg's west end, and leads his own ministry, Life Inc. Last year, Fresh I.E. (which stands for "in eternity") was nominated for Hip-Hop Album of the Year and Song of the Year at the 2003 Vibe Awards in Calgary, Alberta.


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Macleans.ca March 15, 2004

Brian Variani

'Clean and simple' but special

Kevin Marley

Rob Wilson, known to his fans as gospel/rap artist Fresh I.E., earned a surprise Grammy nomination this year with his debut CD, Red Letterz. A Christian youth pastor by day, he took a friend's advice and asked Vancouver designer Brian Variani to make his suit for the show (Variani also made two dresses for the singer's wife, Sheila North). Wilson, 31, plans to wear another of the young designer's creations at the Junos next month. "I'm a hip-hop artist but I don't like to play into all the stereotypes," Wilson says. "I like being different, but at the same time I don't want to look like OutKast, or those other guys who go way out there with their clothes. I like a clean and simple look. For the Grammys, Brian made me a black suit with black shiny leather on the collar and cuffs that looked like leopard skin. It was a little touch that made the suit stand out."


Contact Fresh I.E.

Marshall Zacharias, Avante Records

PHONE: 204-667-9576


http://www.freshie.ca